Shoreline Realty–Conway Announces Major Rebrand to Iron Oak Properties

A New Name Rooted in Strength, Character, and Deep Conway Heritage

Conway, SC — January 1, 2026 — Shoreline Realty–Conway is proud to announce its official rebrand to Iron Oak Properties, marking a new chapter for one of Conway’s most trusted real estate firms. The new name reflects both the strength of the company’s foundation and its enduring commitment to the community.

Founded and led by Conway native Lauren Carroll, Iron Oak Properties represents the qualities that define the region and the people who call it home. The rebrand unites two powerful symbols — iron and oak — to express resilience, dependability, character, and deep roots.

“This brand is personal,” said Lauren Carroll, Owner and Broker-In-Charge. “Iron stands for strength and integrity — the qualities every real estate client deserves. Oak represents Conway itself: grounded, welcoming, and built to last. Together, Iron Oak tells the story of who we are and what this community means to me.”

While the company name, branding, and visual identity are evolving, the mission remains unchanged: to provide exceptional, honest, community-centered real estate service to families across Horry County.

A Legacy of Service, A Future of Growth

Under the Iron Oak Properties name, clients can expect:

• The same trusted leadership and team

• Unwavering dedication to transparent, client-first service

• Expanded community involvement and local partnerships

• A stronger, more unified brand experience

• A continued commitment to helping families plant lasting roots in Conway

Iron Oak Properties also introduces a new guiding tagline:
“Where Your Story Takes Root.”
This message highlights the company’s belief that buying or selling a home is more than a transaction — it’s the beginning of a new chapter.

Deep Roots in Conway

As a lifelong Conway resident, Carroll sees the rebrand as a tribute to the place that shaped her life and career.

“Conway’s oak trees tell a story of time, strength, and character. I wanted a name that honored this community and the legacy we are building here,” she said. “Iron Oak Properties is more than a real estate firm — it’s a reflection of home.”

About Iron Oak Properties

Iron Oak Properties is a full-service real estate brokerage serving Conway and the surrounding communities. Built on the principles of strength, integrity, and deep local roots, Iron Oak Properties is committed to guiding clients through every step of their real estate journey with knowledge, honesty, and heart.