GRAND STRAND HOUSING MARKET SHOWS STEADY BUYER ACTIVITY AS CONDO SALES CLIMB

Buyers remained active across the Coastal Carolinas housing market in July, even as single-family home sales slowed from a year ago, according to the latest Monthly Market Report released by the Coastal Carolinas Association of REALTORS® (CCAR). July brought mixed results across the Grand Strand housing market. Single-family home sales declined from a year ago, while condo sales rose
more than 17%. Pending sales also increased in both markets, showing that buyers remain active.

Key Market Highlights:
● Condo sales increased 17.3% compared to July 2025, with 468 sales
closing during the month.
● Single-family closed sales decreased 11.2% year over year, with 954
homes sold in July.
● Pending sales remained positive, increasing 2.1% for single-family
homes and 0.9% for condos compared to last July.
● Single-family home prices held steady, with a median sales price of
$375,000, virtually unchanged from July 2025.
● Condo buyers saw lower prices and more choices, with the
year-to-date median condo sales price at $232,500, down 3.1%
compared to the same period last year, while inventory increased 2.6%
year over year.

Looking at the year so far, the market remains steady. Single-family home
sales are slightly ahead of last year, while condo sales are up 8.1% and
pending condo sales are up 8.5%.
Homes are also selling a little faster. Single-family homes averaged 117 days
on the market, while condos averaged 132 days. For sellers, active buyers are
still out there, but pricing a home correctly remains important.
“July’s numbers show that there’s more to the housing market than any one
statistic,” said Laura Crowther, CEO of the Coastal Carolinas Association of
REALTORS®. “We’re seeing strong condo sales, steady home prices, and buyers
who are still active. Every part of the market is a little different, so buyers and
sellers need to understand what’s happening in their area and make
decisions that are right for them.”
Nationally, existing-home sales were 2.8% higher than a year ago, according
to the National Association of REALTORS®. The national median existing-home
price reached a record $440,600, up 1.8% year over year, while available
inventory increased 1.3% compared to the same period last year.
About Coastal Carolinas Association of Realtors®
Founded in 1945, the Coastal Carolinas Association of Realtors (CCAR) serves
Horry, Georgetown, and surrounding counties as the primary real estate
resource for its 5,000 active members and the rapidly expanding
communities in the region. CCAR provides a robust platform for professional
development, research, and an exchange of information among its members,
the public, and governmental bodies. Through innovative programs,
cutting-edge technology, and dedication to community engagement, CCAR
empowers its members to thrive in an ever-evolving real estate landscape
while promoting the public's right to access and transfer property. Learn more
at CCARSC.org.