How to Determine Your Target Market

If you run a business, you’ve probably heard a thing or two about target markets. A target market is a smaller group of individuals that you do business with. While individuals within your target market are not the only people who buy from you, they are your “ideal” clients or customers.

Many small businesses are scared to create an ideal customer because they fear marketing towards a small demographic will close them off to getting more business. While many business owners believe targeting specific individuals can hurt their chances of getting new customers, the opposite is actually true.

When you identify your target audience, you can create products, services and marketing materials that better fit their needs. Instead of creating generic items, you can develop super specific content that will get you noticed. Customers and clients will feel like you’re speaking directly to them and their problems, ensuring they will come back for more when they need it.
 
Identifying your target audience is not as difficult as it may sound. There is a good chance you already have the answers, you just haven't put them into a productive form yet. If you’re ready to see more business results and make more sales, here are a few steps to take in creating a customer persona.