Black’s Tire Service Named Entitlement Partner for NASCAR CRAFTSMAN Truck Series Race at Richmond Raceway, Aug.14.

Black’s Tire 250 presented by BTS Rewards Will Jumpstart Exciting 80th Anniversary Weekend
RICHMOND, Va. (July 28, 2026) – Richmond Raceway announced today that Black’s Tire
Service (BTS), a leading automotive and tire service network with more than 75 locations across
the Carolinas, Tennessee and Virginia, will serve as the entitlement partner for the NASCAR
CRAFTSMAN Truck Series race on Friday, August 14. The event will officially be named the
Black's Tire 250 presented by BTS Rewards at Richmond Raceway.
The Black's Tire 250 presented by BTS Rewards is the opening race of Richmond Raceway’s
80th Anniversary NASCAR race weekend, showcasing many of the sport’s top rising stars as
they compete on the 3/4-mile D-shaped oval under the Friday night lights. Black’s Tire will also
be the primary sponsor on the No. 15 Tricon Garage Toyota with driver Tanner Gray. BTS
will be including their winning BTS Partner Rewards Dealers on the decklid of the truck for this
special event.
“We're excited to welcome Black’s Tire Service as the entitlement partner for our NASCAR
CRAFTSMAN Truck Series race,” said Richmond Raceway President Lori Waran. “Their
support of this event helps elevate an already exciting race weekend, and we're proud to have
them associated with one of the premier events on our schedule. We look forward
to showcasing great racing while introducing Black’s Tire to our passionate fans at Richmond
Raceway.”
The Black's Tire 250 presented by BTS Rewards also highlights BTS Tire & Wheel Distributors'
growing network of independent tire dealers and wholesale customers throughout Virginia and
the Southeast. The event will bring together BTS Partner Dealers, family-owned tire retailers,
and commercial customers to celebrate the partnerships that have helped fuel the company's
growth while reinforcing its commitment to supporting locally owned businesses and delivering
industry-leading products and services including a growing network of dealer partners
throughout the Richmond market and Central Virginia.
“On behalf of our team at Black's Tire Service and BTS Tire & Wheel Distributors, we're
honored to partner with NASCAR and Richmond Raceway for this exciting event,” said Rick
Benton II, Vice President of Black's Tire Service. “The Black's Tire 250 is more than a
race sponsorship—it's an opportunity to celebrate the independent tire dealers, wholesale
customers and BTS Partner Dealers who are the backbone of our business. As we continue
expanding our wholesale presence throughout Virginia, we're excited to welcome our dealer
partners from across the region to Richmond for a weekend that recognizes the relationships
that drive our success.”

NASCAR Weekend presented by Who’s Your Driver returns to Richmond Raceway Aug. 14-
15. The stars of the NASCAR Cup Series will take center stage Saturday night, Aug.
15, in the Cook Out 400. Tickets are going fast, so fans are encouraged to purchase them now
while supplies last at www.richmondraceway.com.
About Black’s Tire Service
Founded in 1929 as Black's Service Station by W. Crowell Black in Whiteville, North Carolina,
Black's Tire Service (BTS) is celebrating its 97th anniversary in 2026. Today, Black's Tire
Service remains a local, family-owned and operated tire sales, automotive service, and vehicle
repair company with more than 75 locations across North Carolina, South Carolina, Tennessee,
and Virginia. In addition to its retail and commercial operations, Black's Tire Service operates
BTS Tire & Wheel Distributors, one of the Southeast's leading wholesale tire distributors.
Through a network of 15 distribution centers, BTS Tire & Wheel Distributors serves thousands
of independent tire dealers, automotive service centers, and commercial customers by providing
industry-leading tire brands, extensive inventory, training, marketing support, and exceptional
customer service to help locally owned businesses grow. Black's Tire Service also operates a
dedicated commercial sales division and Carolina Retreads, its tire-retreading business. Today,
the Black's Tire family includes more than 1,100 team members. To learn more about Black's
Tire Service or find a location, visit www.blackstire.com. Follow Black's Tire on X (formerly
Twitter) and Instagram at @BlacksTire, and on Facebook
at @BlacksTire and @BTSTireWheel.
About BTS Rewards
BTS Rewards is a provider of loyalty, incentive, and engagement solutions designed to help
retailers drive customer retention, increase sales, and strengthen brand loyalty. Powered by
Elite Rewards who has more than 15 years of proven success and deep expertise, Elite
Rewards now serves retailers across multiple verticals, including retail, appliance, surface and
flooring, home improvement, and financial services. Through its philanthropic arm, Elite Cares,
the company has supported more than 50 organizations and helped raise over $1.7 million for
community causes. Elite’s innovative programs, advanced technology, and dedicated support
teams deliver measurable results for partners of all sizes.
About Richmond Raceway
Richmond Raceway will host its NASCAR weekend on the iconic 3/4-mile D-shaped oval
Aug.14-15, 2026. Richmond Raceway was named the 2025 Event of the Year by Richmond
Region Tourism and was also named a top 5 NASCAR track by USA Today. Richmond
Raceway is a regional leader for events, including sports, live music, and consumer trade
shows. The Richmond Raceway Complex hosts more than 200 live events over 280 event days
annually, including concerts with top national recording artists at Virginia Credit Union LIVE!, the
region’s only covered amphitheater.
For more information, visit richmondraceway.com, richmondracewaycomplex.com,
or vaculive.com. Follow Richmond Raceway on social media: Instagram
(@richmondraceway), Facebook (@Richmond Raceway), X (@RichmondRaceway), and
LinkedIn (Richmond Raceway).
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the
No. 1 form of motorsports in the United States and owner of 15 of the nation’s major
motorsports entertainment facilities. NASCAR sanctions races in three national series
(NASCAR Cup SeriesTM, NASCAR O’Reilly Auto Parts SeriesTM, and NASCAR CRAFTSMAN
Truck SeriesTM), four international series (NASCAR Brasil Series, NASCAR Canada Series,
NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series,
ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local
grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The
International Motor Sports AssociationTM (IMSA®) governs the IMSA
WeatherTech SportsCar ChampionshipTM, the premier U.S. sports car series. NASCAR also
owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona

Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than
1,200 races annually in 11 countries and more than 30 U.S. states.
For more information, visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on
Instagram, YouTube, TikTok, X, and Facebook.
Media Contact:
Jake Derene
NASCAR Communications
980-312-1947
jderene@nascar.com