2026 Conway Christmas Parade

A Conway Tradition for More Than 70 Years!

The Conway Christmas Parade is back and ready to fill downtown Conway with holiday magic. As the largest Christmas parade in Horry County, this beloved annual celebration brings together festive floats, marching bands, community groups, and plenty of Christmas cheer. And yes, applications are officially OPEN!

Saturday, December 12 at 10 a.m. in Downtown Conway

There are 4 ticket groups:

*plus processing fee*

Please follow the tabs on our race page. One tab has rules and regulations and another has pictures of all the commercial floats available to use. We will continue to update as floats are reserved.

Optional Parade Add-Ons:

1. Car Clubs Only – Additional Vehicles: Car Club registration includes up to 5 vehicles. Additional vehicles may be added in groups of 5 for $50 per group.
2. Premier Parade Placement – $250: See below for details.
3. Additional Parade Space – $100: Standard parade entries include up to 50 feet of parade space. Entries needing additional room may purchase up to 50 additional feet for $100, allowing for a maximum entry length of 100 feet.

And once again, Santa’s Secret Judges will be watching for the very best entries! Cash prizes will be awarded:

1st Place – $1,000 | 2nd Place – $500 | 3rd Place – $250

New This Year: Premier Prade Placement

Want to get your entry closer to the front of the action? A limited number of Premier Parade Placement upgrades are available for an additional $250. Premier entries will receive priority placement toward the front of the parade lineup, following designated parade officials and other required entries.

Premier placement is limited and available on a first-come, first-served basis. Exact lineup position is not guaranteed.

Mandatory parade meeting will be held on Tuesday, Dec. 8 at 6 p.m. at City Hall – 229 N Main Street, Conway, SC 29526.

Once confirmed, any changes to the lineup/staging area and the parade route will be communicated prior to the event.